Services & Solutions
GrandView Insight combines customized research and strategic understanding of the publishing sector to provide plans and recommendations based on relevant empirical data.
Our primary market research and strategic assessment services include:
Customer Segmentation Studies
GrandView Insight provides a systematic approach to grouping your customer base into segments that reflect similar needs. Further enhanced with primary research, the segmentation analysis provides publishers with details on the distinct applications and workflow processes of each customer sector.
High-Value Customer Analysis
We apply proprietary tools to add depth to the ways you can segment your existing customer base and use industry models we have developed to help you evaluate growth potential by segment.
Survey Research to Validate Content and Feature Requirements
Along with the knowledge of the high-value customer segments, our research can provide specific indicators of what features, functions, and content sets equate to value for each segment. With this information, true value-based pricing strategies can be constructed.
Overview of GrandView Services, October 2007 – Download this pdf file
Copyright 2008, GrandView Insight, Inc.